O‘ZBEKISTONDA TURIZM INDUSTRIYASINI BOSHQARISHNI RAQAMLI TEXNOLOGIYALAR ASOSIDA TAKOMILLASHTIRISHNING DOLZARB MASALALARI

Sh.A. Ashurova

Filologiya fanlari bo‘yicha falsafa doktori (PhD), dotsent O‘zbekiston Respublikasi Vazirlar Mahkamasi huzuridagi Biznes va tadbirkorlik oliy maktabi Biznes kommunikatsiyasi va Xorijiy tillar va kafedrasi

https://orcid.org/0009-0000-9786-2376

Keywords: raqamli iqtisodiyot, turizm industriyasi, raqamli transformatsiya, elektron tijorat, sun’iy intellekt, Big Data, Smart Tourism, raqamli platforma, innovatsion boshqaruv.

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Abstract

 Mazkur maqolada O‘zbekiston turizm industriyasini boshqarish tizimini raqamli texnologiyalar asosida takomillashtirishning nazariy va amaliy jihatlari yoritilgan. Turizm sohasida sun’iy intellekt, Big Data, bulutli texnologiyalar, elektron tijorat, IoT, mobil ilovalar va raqamli platformalardan foydalanishning iqtisodiy samaradorligi tahlil qilinadi. Shuningdek, turizmni boshqarishda zamonaviy raqamli yondashuvlarning mamlakat iqtisodiyoti va turizm raqobatbardoshligini oshirishdagi o‘rni asoslab berilgan.

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