Pragmatic Strategies in Media Discourse
Bekberganova Khilola
English teacher at Mamun University
https://orcid.org/0009-0009-6025-9990
Yusupova Sokhiba
English teacher at Mamun University
Bekberganov Avazbek
English teacher at Mamun University
https://orcid.org/0009-0003-3746-2647
Keywords: pragmatics, media discourse, pragmatic strategies, implicature, framing, communication
Abstract
Media discourse plays a crucial role in shaping public opinion and influencing social, political, and cultural perspectives. One of the key aspects of media language is the use of pragmatic strategies, which allow speakers and writers to convey meanings beyond literal expressions. This article examines the role of pragmatic strategies in media discourse, focusing on how language is used to persuade, inform, and manipulate audiences. The study analyzes key concepts such as implicature, presupposition, speech acts, framing, and politeness strategies, highlighting their functions in media communication. It also explores how these strategies contribute to the construction of ideology and influence audience interpretation.
References
1. Brown, P., & Levinson, S. C. (1987). Politeness: Some universals in language usage. Cambridge University Press.
2. Grice, H. P. (1975). Logic and conversation. In P. Cole & J. Morgan (Eds.), Syntax and semantics (Vol. 3, pp. 41–58). Academic Press.
3. Levinson, S. C. (1983). Pragmatics. Cambridge University Press.
4. Searle, J. R. (1969). Speech acts: An essay in the philosophy of language. Cambridge University Press.
5. Van Dijk, T. A. (1998). Ideology: A multidisciplinary approach. Sage.
6. Yule, G. (1996). Pragmatics. Oxford University Press.
